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Ask the Expert: Video Advertising - Connected TV - OTT - Streaming

Marc Brasset of Western Media Group answers some questions about current video advertising platforms, what the acronyms mean, and where the context creates the value.

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Social, Insights
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What is TikTok and how can businesses use it?

TikTok is a hugely popular social media platform that allows users to create short videos. typically set to music or other audio clips. A large percentage of the billion users worldwide are young Millennials and Gen Z, which is an often difficult market to reach for advertisers.

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