Nimble

The 2025 “Words of the Year” show how conflicted we are about AI. Terms like agentic, clanker, vibe coding, and AI slop reflect both excitement about AI’s efficiency and growing backlash against low-quality, inauthentic output. The takeaway: AI is powerful, but it works best as a tool—guided and refined by humans, not used as a replacement.

AI search now delivers direct answers instead of link lists, so businesses must structure content for clarity, authority, and machine readability. Answer Engine Optimization (AEO) ensures your expertise is easily extracted and quoted by tools like ChatGPT and Google’s AI Overview. AEO focuses on answering real customer questions, adding structured data, maintaining technical clarity, and building brand authority across the web. Nimble Digital provides audits, content updates, technical enhancements, authority campaigns, and tracking of AI citations to help businesses appear as trusted sources in AI-generated answers.