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Ask the Expert: Video Advertising - Connected TV - OTT - Streaming
Marc Brasset of Western Media Group answers some questions about current video advertising platforms, what the acronyms mean, and where the context creates the value.
What is TikTok and how can businesses use it?
TikTok is a hugely popular social media platform that allows users to create short videos. typically set to music or other audio clips. A large percentage of the billion users worldwide are young Millennials and Gen Z, which is an often difficult market to reach for advertisers.
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